BTG Achieved a Complete Success in 2013 Beijing International Tourism Expo
The 2013 Beijing International Tourism Expo, hosted by Beijing Municipal Tourism Bureau, was held from June 21 to 23 at the National Convention Center. As the tenth year of BITE, it totally attracted representatives from 887 agencies from 81 countries and regions, 26 provinces and autonomous regions, including BTG and its affiliated 36 companies, achieving a complete success.
Beijing municipal leaders, including Guo Jinlong, the Secretary of the Beijing Municipal Committee of the Communist Party of China, Cheng Hong, Vice Mayor, Shao Qiwei, Chairman of China National Tourism Administration, and Lu Yong, the Director of Beijing Municipal Commission of Tourism Development, came to BTG’s booths, provided their guidance, and visited the BTG’s employees participating enterprises. Secretary Guo Jinlong specifically came to NUO Hotel’s booth and asked about this national hotel brand of BTG’s own. President Liu Yi and Vice President Gao Fei accompanied them during the visit, introduced the BTG’s exhibition and also was invited to participate in the opening ceremony of BITE.
During this expo, BTG’s booth continued to focus on the theme of “Chinese Service.” All participating enterprises attached great importance to this exhibition, being well-organized, informative, and with favorable marketing, and meanwhile carried out extensive exchanges and negotiations with its peers, having reached a number of intention letter of cooperation. The specialty food sold on site by Quanjude and Donglaishun has been extremely welcome, with the Islamic snacks of Donglaishun all sold out. Beijing Antique City Group held a series of featured activities such as antique appraisal at the exhibition site, and sold some products on site, expanding its brand awareness. BTG’s participating enterprises in other sectors also actively promoted their products on site, with more or less success. Especially, China Comfort Travel Group and BTG International Travel & Tours Group Co.,Ltd, as BTG’s affiliated companies, have achieved contract sales of a record high of RMB 4.2 million and RMB 1.50 million respectively.
Since 2004, Beijing International Tourism Expo has been held for ten successive years, which attracted a large number of both domestic and foreign exhibitors and visitors, and has become an important brand exhibition as well as an exchange platform of negotiation for the travel industry. During this expo, BTG was highly recognized by the Expo Organizing Committee and widely welcome by the audience, having won three awards—“Best Organization Award,” “Best Booth Award” and “Best Creative Award”.